Aftonbladet sales campaign app

Sweden’s largest morning newspaper Aftonbladets organises an annual employee and cooperation partner competition - Tidningshjälte. This is part of a campaign with the aim of promoting more active selling and friendly competition between engaged divisions, awarding the best participants a trip to the Eurovision Song Contest. The app includes competition information and practical information about the trip: event programme, travel details, the most popular attractions to visit during the festival, etc.

App was developed in close cooperation with Swedish advertising agency Stateg